Uber has the most robust suite of safety features in the industry, packaged inside of a nifty little Safety Shield.
This set of social videos aimed to raise awareness in these features and let the audience know, that help is only a tap away.
Every day, millions of riders and drivers share a trip. Sometimes these become a journey.
Narrated by the real-life riders and drivers that lived them, Stories From the Road recreated these magical moments in animated form. Here are the first two episodes from the series that redefined story-telling on social channels at Uber.
Recognition: Communication Arts Design Annual
Our talented CRM team thought it would be great to reward riders with an animated surprise each year on their “Uberversary”. They enlisted me to help direct this concept and bring it to life.
I like to think of them as little animated birthday cakes for our most loyal riders. Enjoy.
Uber Copter began it’s maiden voyage in NYC taking passengers from Manhattan to JFK in under 10 minutes.
The Uber Elevate wanted a fun and lighthearted pre-flight video to show “riders” safely to the aircraft.
Once Upon a Ride continued the animated story-telling on Uber Social channels by reimagining real life-changing stories that happened, well you guessed it, on a ride.
70% of Deaf or Hard of Hearing people are unemployed or underemployed. Uber built Sign Language to teach riders simple phrases in American Sign Language to #StartAConversation between riders and drivers.
Recognition:
One Show
2x Cannes Finalist
Webby Awards
For the 5th year, Uber delivered ice cream cones to lucky users who found the delivery icon in their app. But this year, they received a refillable cone that could be taken to participating McDonald’s every Friday for 6 weeks. I had the pleasure of working with a very talented team and leading the creation of all moving content.
We all scream!
For the better part of 2014 and 2015, I was honored to be asked to come in and work with a top notch group of folks at this up and coming little company in the SC Valley. I’m not supposed to talk too much about it, but I may or may not have been a part of the launch of products that you can find here and here.
I worked with Chemistry Club on a number of LinkedIn branding efforts in 2013 and 2014. Here are some of the highlights.
I lead an effort to re-realize the LinkedIn brand experience with my good friends at Chemistry Club. The process began with an internal visual audit and continued with a fresh perspective on the visual identity. This included studies in the systematic graphic language, typography, color and hierarchy, photographic style, digital experience and motion design. Here's a quick taste of some of the solutions we arrived at.
My role: Creative Director
Agency: Chemistry Club
Year: 2013
I ♥ logos. Here's a quick scroll through some of my faves over the years.
Haytag is a locator that will help you keep track of your little friend or any other of your prized possesions that might be on the run.
My role: Director, Designer, Animator
Writer/CD: Allison Khoury
Year: 2014
SF agency Chemistry Club wanted to kick off a new year with a new name and new logo... and all the fun things that come along with it.
My role: Design Director
Year: 2013
Tucked away in the wilderness of Monterey County, "CHOMP" asked us to create a :60 commercial that would highlight their award-winning facilities and patient care.
My role: Director, Designer, Animator
Year: 2012
Razoo is a crowdfunding organization that lets users make micro donations to causes that matter the most to them. Their name comes from an Australian slang term that means a "mythically small amount" of coins. Their belief is that even the smallest gift amount can make a great impact.
My role: Creative Director
Designers: Will Hackley, Rachel Martin
Year: 2012
Identity exploration for an Amazon property targeted at... well, you know.
Agency: Troika
Year: 2014
Wake Forest came to me with another fun online "blitz" campaign spanning web, video, social media, and direct mail (with paper n' stuff). They asked me to work on the non-paper portions. This online campaign encouraged donors to be “Streakin' Deacons” by donating any amount each month for one year to any area of the university.
My role:
Designer, Illustrator, Animator
Founded in Silicon Valley, Bridge Bank has built a reputation helping start ups and dreams get off the ground. With solid strategy by the good folks at Chemistry Club and a nifty new logo design by my good friends at Strohl, I got to visualize the brand experience, interactive and digital components.
My role: Art Director
Year: 2013
Wake Forest asked me to work on another animated piece for them. I had a blast illustrating, designing and animating this spot for their admissions initiative.
My role: Director, designer, animator
Client: Wake Forest University
Year: 2015
As mobile browsing continued to grow, Firefox needed to communicate that desktop users could now expect the same great experience on their Android device. And of course, that using Firefox for Android helped support the values that Mozilla and Firefox stand for – namely, an open web.
My role: Creative Director
Year: 2012
I designed and animated a series of fundraising videos for the Wake Will Campaign at Wake Forest. Each of which raised over 1 million dollars in the first day.
My role: Designer and Animator
Year: 2013-14
In 2012, I started collaborating with amazingly talented and savvy folks in the Creative Group at Wake Forest University.
The first assignment was an animated video about the ever increasing burden of student debt.
My role: Designer
Client: Wake Forest University
Year: 2012
Pitch frames for Leapad Ultra, Leap Frog’s latest interactive learning tool.
My role: Art Director
Year: 2013
Pitch frames for the Steven Spielberg film.
My role: Designer
Studio: Imaginary Forces
Year: 2011
This PSA was designed to have a major impact. Our hopes were that a symphony of destruction at 1000fps would get people to think twice before their next ride.
Year: 2011
There's a newer reel on the way, but for those who want it short and sweet, here's my motion reel from a few years back.
My role: Pretty much all design and animation
Intro sound by Machinehead
LAMAF is, perhaps, the world's largest iPhone arts festival. Dear friends Nate and Daria, of iPhone Art fame, asked me to work on a set of posters promoting the event. To sweeten the deal, my man Will Hackley jumped on board and some posters we did make.
For this commercial the design took a cinematic approach, allowing the typography to tell a poignant story. The empty ocean backdrop was created to match existing footage of humpback whales. Renowned whale researcher Roger Payne provided the recordings.
Year: 2010
Every summer, drum corps from across the country converge on Charlotte, NC to perform at Nightbeat. This promo lights up the night sky in their honor.
My role: Art Director, Designer, Animator
Year: 2010
I was hired by some of the nicest guys in the ad business to help create their identity system and then extend it into a nice brand book. Yup, a book. I had a blast working through it all. The fact that they're housed in a century-old firehouse only added to that fun.
My role: Design Director
Recognition:
Communication Arts Design Annual
One Show
Year: 2008
The title sequence for a documentary about the Music Maker Relief Foundation, whose mission is to preserve a distinctly American musical tradition and help meet the day-to-day needs of these forgotten heroes of Southern music.
My role: Designer, Art Director, Editor
Year: 2008
Hanes Beefy-T has historically been known for being durable. This campaign aimed to show it's softer side without departing from it's trademark toughness.
My role: Art Director
Year: 2007
A quick sampling of some pro-bono designs from the early 2000s
My role: Art Director/Designer
Recognition:
Graphis Poster 2x
AIGA
Print Regional
Year: 2004 - 2006
Krankies coffee took a shot (wonk, wonk) at producing a prepackaged fair trade espresso drink. I took a shot at giving it a nice shelf presence.
My role: Designer
Year: 2006
